Hello surfers!
I hope this finds you well, with finals just around the corner I wish you all the best!
Anyways, for this week's chapter I'd like to delve a little into all things worldwide (like Pitbull!) and how that looks for social media communities around the world. As complex and nuanced as our world is, it's no surprise that translates to how different countries approach and use social media platforms.
In a review by Poushter, Bishop, and Chwe (2018) they reported that social network adoption varies widely by country. For example, South Korea reported one of the highest levels of smartphone ownership with 96% of adults owning a smartphone. In contrast, internet use was much lower in several Sub-Saharan African countries where the median 41% between 6 countries.
To provide another perspective, in an article by Panamá América (2026) reported that Instagram was the country's most popular social media platform. Survey respondents indicated using it as their main way to stay informed (63%), compared to traditional media like TV or radio.
This shows that although social media and the Internet have been normalized in some countries, it has still not fully integrated or been adopted into different cultures. This is evidenced by factors like the global divide on smartphone ownership or social media adoption.
So, with these numbers in mind, can we really call it the World Wide Web?
Until next post,
Adri xx
References:
Poushter, J., Bishop, C., Chwe, H., & Pew Research Center. (2018). Social media use continues to rise in developing countries, but plateaus across developed ones. Pew Research Center. https://www.pewresearch.org
Redacción, nacion.pa@epasa.com, @PanamaAmerica & Redacci\u00f3n, nacion.pa@epasa.com, @PanamaAmerica. (2026, May 24). Panamá se informa por medio de redes sociales. Panamá América. https://www.panamaamerica.com.pa/sociedad/panama-se-informa-por-medio-de-redes-sociales-1262018
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